(2) The surest way to predict behavior is to intervene at its source and shape it. (1) Big Tech aims to create a computer mediated hive where our mutual visibility becomes the habitat in which we attune to one another, producing social patterns based on imitation that can easily be manipulated for guaranteed outcomes. She makes a convincing case as not the technologies themselves, but the business model, behaviorist worldview and ideological principles that underlie our data-driven technologies are her central objects of analysis. Zuboff makes clear how we fail to understand the exploitative business model that underpins our digital world and the immense techno-social challenges we are facing today. My book-review of ‘The Age of Surveillance Capitalism’ is published in Delphi.
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